Digital Marketing • SEO • PPC • CRO

Yearly Archives: 2013

How to Tweet

We are not talking about tweeting like a little bird, we are talking about how to compose a tweet for Twitter! If any of you have not heard about Twitter and what it is then you haven’t been paying attention to our emails!! – We shall presume that you all know what it is and…
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Authorship & Unnamed Google Update – December 17 & 19 2013

Authorship Shake-up — December 19, 2013 As predicted by Matt Cutts at Pubcon Las Vegas, authorship mark-up disappeared from roughly 15% of queries over a period of about a month. The fall bottomed out around December 19th, but the numbers remain volatile and have not recovered to earlier highs. Google's December Authorship Shake-up (Moz) Authorshipocalypse! The…
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Unnamed Google Update — November 14, 2013

Multiple Google trackers picked up unusual activity, which co-occurred with a report of widespread DNS errors in Google Webmaster Tools. Google did not confirm an update, and the cause and nature of this flux was unclear. Was There a November 14th Google Update? (Moz) Was There A Google Update On November 14th? (SER)
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Penguin 2.1 Unleashed!

After a 4-1/2 month gap, Google launched another Penguin update. Given the 2.1 designation, this was probably a data update (primarily) and not a major change to the Penguin algorithm. Late Friday afternoon, Google's Matt Cutts announced on Twitter that they unleashed Penguin 2.1. In short, Matt Cutts, Google's head of search spam, said it impacted…
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