Digital Marketing • SEO • PPC • CRO

Monthly Archives: May 2013

Penguin 2.0 Hits The Internet Marketing Streets

Well as Matt Cutts has made everyone aware Penguin 2.0 has now rolled out! Well at least they have been nice and let us know this time! According to Mr Cutts this is to target: Black Hat SEO Web Spam Lower Level Pages, not just the root domain Apparently this is more aggressive than the…
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SMX London: SEO & Google+

It’s been over a year since Google CEO Larry Page stated Google+ is the "new DNA" for all aspects of Google. Not yet convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features unique to Google+ that search marketers should know about, and the overall…
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SMX London: Advanced Keyword Research & Competitive Analysis Tactics

Doing keyword research? There are a range of tools you can – and should – consider. But don’t do your research in a vacuum – you also need to have a strong understanding of your competitors and what they consider to be their strongest keywords. This session looks how to perform better research to attract…
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SMX London: Paid Search Advertising in a Multi-Device World

Mobile ads, including those displayed on tablet devices, are growing faster and are more popular than ever, with some estimates suggesting they make up as much as 30% of all paid search volume. But mobile users have different needs and wants than desktop users, so your campaigns must be designed accordingly. This session features a…
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