Digital Marketing • SEO • PPC • CRO

Monthly Archives: May 2013

SMX London: Is Link Building Still Crucial, Or A Waste Of Time & Money

As search engine algorithms grow more sophisticated, increasingly relying on signals like the knowledge graph and semantic markup, it’s time to ask: is link building still a vital part of a successful SEO effort, or has its heyday passed? Join our panel of expert link builders as they debate the future of links and field…
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SMX London: Hardcore SEO Power Tools

As SEO grows more complex and the size of the sites you work on continue to grow, it’s more important than ever to have a set of high-quality tools that both give you a competitive edge and save you time. In this session, our experts discuss and share their favorites. Stacey Cavanagh, Head of Search,…
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SMX London: Killer Content Remains King, Queen & Ace

Google has made it clear that quality content is key – but what exactly does that mean? With frequent algorithm updates, how can you keep producing great content and avoid penalties? This session explores the various types of content sites you should be creating, how to repurpose existing content and slice it up for social…
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SMX London: From Authorships to Authority: Why Claiming Your Authorships Matter!

While "content is king," many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. This comprehensive session delves into the steps to claim your identity; brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more. Both enterprise SEO teams as…
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