Digital Marketing • SEO • PPC • CRO

Yearly Archives: 2014

Pirate 2.0 — October 21, 2014

More than two years after the original DMCA/"Pirate" update, Google launched another update to combat software and digital media piracy. This update was highly targeted, causing dramatic drops in ranking to a relatively small group of sites. Google Pirate Update Analysis and Loser List (Searchmetrics) Google's New Search Downranking Hits Torrent Sites Hard (TorrentFreak)
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Attack of Penguin 3.0 — October 17, 2014

More than a year after the previous Penguin update (2.1), Google launched a Penguin refresh. This update appeared to be smaller than expected (<1% of US/English queries affected) and was probably data-only (not a new Penguin algorithm). The timing of the update was unclear, especially internationally, and Google claimed it was spread out over "weeks". Google…
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Authorship Markup Now Gone! – 28th August 2014

So its very nice of Google after everyone has spent time and effort to get their pretty little faces in the authorship within the SERP's, only for Google to completely remove it. They started off by removing any duplicate author pictures if you were lucky enough to be listed twice in the SERP's then it…
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HTTPS/SSL Sites Now Have a Ranking Edge!

So Google have told us by going HTTPS/SSL will provide the site with a ranking boost (but only a minor one). Google have mentioned that this factor is only very small and high quality content is still the key and plays a much larger proportion in the final decision. They say that is has "fewer…
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