Digital Marketing • SEO • PPC • CRO

Monthly Archives: January 2020

VWO GTM Google Analytics Free Script

Here is a script I have created to help the flow of data between VWO and Google Analytics via Google Tag Manager. This helps by not having to create a dimension for every test you setup, instead this automatically creates the required tags via a script. Start of by creating the following Variables (Type: DataLayer)…
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CRO Analysis Excel Sheet

I have created a CRO Analysis Excel Sheet so that you can store all of your A/B Test information in one document. This also calculates all the different metrics so that you can analyse your test in detail and be confident in your results. This particular document calculates: Standard Error Z-Score P-Value Z-Critical Observed Power…
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