Digital Marketing • SEO • PPC • CRO

Yandex Metrica Web Analytics Software Review

I wanted to introduce you all to Yandex... No not the search engine! They also have an analytics package called Yandex Metrica and it costs absolutely nothing! It is totally free!! This obviously makes it so much better 🙂

I saw a demo of this at a recent conference and decided to try it out on a few sites and I have been using it ever since!

I'll run through some of the features below, but one of the features I have used the most is the session replay. This has been massively helpful when running new CRO tests as you can see exactly where the friction points are for customers in new designs. This then helps you further refine designs or easily identify bugs. The only issue is that they only hold the session replay data for two weeks, but when its free you can't really complain!

Yandex Metrica Features

  • Segmentation and drill-down options
  • Attribution
  • Automatic source markup
  • Built-in spam filters
  • Bot breakdown
  • Geography
  • Engagement
  • Loyalty
  • Technology
  • Custom user data
  • Ad blocker usage
Goals to suit your business
  • Custom events tracking
  • Funnels to explore conversion paths
  • Detailed ecommerce reporting
Behavioral analytics
  • Accurate session replay
  • Click heat maps
  • Form analytics
  • Scroll heat maps

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