Here is a script I have created to help the flow of data between VWO and Google Analytics via Google Tag Manager. This helps by not having to create a dimension for every test you setup, instead this automatically creates the required tags via a script. Start of by creating the following Variables (Type: DataLayer)…Read more
About: Farhan Hussain
Farhan Hussain blogs about anything and everything! He has a real passion for all things Digital and has been in the industry for over 12 years! He absolutely loves it and would never change it! I mean who loves Mondays? Me!!!
Recent Posts by Farhan Hussain
I have created a CRO Analysis Excel Sheet so that you can store all of your A/B Test information in one document. This also calculates all the different metrics so that you can analyse your test in detail and be confident in your results. This particular document calculates: Standard Error Z-Score P-Value Z-Critical Observed Power…Read more
I wanted to introduce you all to Yandex... No not the search engine! They also have an analytics package called Yandex Metrica and it costs absolutely nothing! It is totally free!! This obviously makes it so much better :) I saw a demo of this at a recent conference and decided to try it out…Read more
I was researching AMP pages and wanted to find out if I should look at this for eCommerce sites or if it is still too early. I came across an article on Search Engine Land where Google have answered some of my questions. So a bit of background on the Speed Update, it will be…Read more
Recent Comments by Farhan Hussain
No comments by Farhan Hussain yet.