Digital Marketing • SEO • PPC • CRO

Blog

Don’t trust Google Analytics Site Speed! (Fix Included)

I have learnt recently that you should not trust the Google Analytics Site Speed feature, until you have fixed it! I see you scratching your head wondering why you shouldn't use such a feature that Google have added. There is a simple answer, it is only a 1% sample of website visitors, this does not…
Read more

Did the original mobile SERPs design win Google’s CRO test?

So for the past 6-8 weeks I've been seeing different SERP designs on mobile, at first I was a little confused as I saw a variation with all black text. I was thinking please don't let this be a permanent change!! I found it really hard to differentiate the different results, as the coloured title…
Read more