Digital Marketing • SEO • PPC • CRO

Category Archives: Conversion Rate Optimisation

How can Apple get it so WRONG???

I never saw this day coming! Apple getting it wrong! As we all know Apple are masters at making money and getting us to buy all their sexy gadgets with the sexy accessories to go with it. Not mentioning making us buy charging cable after charging cable, when Nokia managed to make chargers in the…
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Did the original mobile SERPs design win Google’s CRO test?

So for the past 6-8 weeks I've been seeing different SERP designs on mobile, at first I was a little confused as I saw a variation with all black text. I was thinking please don't let this be a permanent change!! I found it really hard to differentiate the different results, as the coloured title…
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