Digital Marketing • SEO • PPC • CRO

Digital Marketing Director, NRS Healthcare Ltd

Joined as Head of Digital, with promotion to Digital Marketing Director in Mar 2018... Accountable for delivering on UK and international sales and revenue targets while managing P&L down to EBITDA. Owned a £multi-million marketing budget and reported to the Board of Directors on ROI. At the forefront of wider business planning and strategy setting. Led a 22-strong team and network of 4 agencies. The role had a strong e-commerce bias, with reach across web development, paid media UX, content, social media and SEO.

• Pivotal role in the purchase of a large online e-commerce business by NRS and its full integration with internal systems.
• Significantly increased total channel sales, with particularly notably growth seen in Amazon UK sales.
• Realised a substantial additional sum in revenue having launched Amazon Europe (Germany, Italy, France) stores to replicate the UK sales success.
• Saved money by eliminating the need for agency support with recruitment of in-house staff to cover both SEO and CRO; results far outweighed agency outcomes agencies with +£2m additional revenue gained from CRO.
• Developed and launched an e-commerce website in partnership with the largest UK charity, Age UK, producing a conversion rate of 8%.
• Strengthened the competitive edge of the business by devising a bespoke competitor tool to analyse and report on market pricing (including Amazon UK/EU); the tool also enhanced stock forecasting capabilities.
• Improved conversion, AOV and revenue by increasing site speed and performance of the Magento site with relocation of website hosting from in-house to Amazon Web Services.
• Developed an internal system enabling integration of Magento and SAP to produce real-time orders and synchronisation, capable of handling multiple different Magento, eBay and Amazon stores.

Comments are closed.