Digital Marketing • SEO • PPC • CRO

Senior Digital Marketing Manager, Simpson Millar LLP

Leveraged multi-channel digital strategies to increase online traffic, conversion rate and competitive edge. Led and developed a Digital Team and a Content Team. Utilised digital analytics to continually evolve digital marketing approaches, including content and campaigns. Controlled a monthly budget and reported to Board level on ROI. Remit included web design, social presence, PPC advertising, SEM/SEO, Managed freelancers and agencies.

• Elevated visibility against holiday claims sector competitors within SERPs, while amplifying web traffic by 100%, leading to commendation in 2013 industry report, Sticky Eyes.
• Generated +100% growth in departmental enquiries in 2012, which resulted in significant additional profit for the department.
• Increased digitally generated cases by 10.2% in 2012, growing the conversion rate of leads to cases by 8%, while reducing the cost per lead by 29% and cost per case by 34%.
• Uplifted cases generated digitally by 18% in 2011, with an average cost per lead of c. £20 and cost of acquisition per case of £120.
• Enabled the Holiday Claims department to scan +8,000 hotels weekly on TripAdvisor for reports of illness outbreaks by implementing a new scanning tool.
Key role in the acquisition agenda; accompanied the Managing Directors to negotiation meetings for potential takeovers as a digital marketing expert.

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