Digital Marketing • SEO • PPC • CRO

Exact Match Update (EMD) Update by Google – September 27th 2012

So what have we seen here? Exact Match Domain's have always been used to rank quite highly in the SERP's in a short space of time! Have we totally lost the ability to do this?


Well this is Google's aim... BUT i don't think this affects every EMD out there on the web... If the domain has a certain amount of authority i've seen them happily rank in the SERP's even after the update... I personally think it is new domains and low authority domains that have been affected... Official word is it has affected 0.6% of queries...

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