Digital Marketing • SEO • PPC • CRO

Link Building, Analytics, SEO & Social Tools – SMX Advanced London 2012

I could write up the whole two days of this amazing conference (SMX Advanced 2012 in London), but i'm going to cover the one session that i think is going to be most beneficial to me!!


An enormous list of great tools to help you with anything you can possible think of!!! - a few of my own too!!


On-Page Analysis

Screaming Frog Spider & Crawl Tool

Scraper (Chrome)

Httpfox - Response Codes (Mozilla)

Page Speed Plugin (Chrome & Mozilla)

Xenu Link Checker

W3C Site Validator

Link Diagnosis

Inspyder - Insite - Checks links and also spellings across site


Keyword Research Tools

Yahoo clues: for demographic data

Keyword eye: keywords based on site content



Scrapebox: black and white hat tool for long tail keywords

Goosle Adwords API Extension for Excel (SEO Gadget)

Gofish: twitter scraper based on keywords to find content and people

SEO gadget google docs tool content generator

Facebook recommendation demo, in Api you can put a domain in and see the popular content on that site


PPC Keyword Tools

SEM Rush



Spreadsheet magic

Seotools for excel, scraping SEO information in to excel

Import XML to google docs


Actionable info from a link profile

Link research tools


Competitive Analysis Tools

Search metrics essential


SERP Comparison Tool (SERPTurkey)



Netpeak Checker - checks and combines multiple analytics accounts

Analytics Canvas - combine analytics accounts

Keyword level demographics

Facebook Api data combined with search referrers gives you the above

Track social network users are logged in to

Google Analytics debugger tool


Identifying Personas to target

Facebook ad creator

Facebook insights

Doubleclick ad planner


Link building

Noob guide to link building

6 month guide to link building

Pool twitter followers and see who is not linking to you by using link analysis tools such as Simply measured, majestic or ahrefs

Google public data


Visualisation of data


Story bird


Backlink Data Analysis Tools




Link diagnosis

Broken link index by iacquire




See tom critchlows post about this

Open graph helper

Wirify for wire frame



Rank Tracker - Linkassistant

SEOMoz - Rank Tracker Tool


Link building tools

Outreachr bulk domain check tool

Knowem to figure our username stalking, find contacts

Mentionmapp, find who talks to who

Ontolo for link prospecting




Linkstant - find out who is linking to you on the fly


Blog management for multiple WordPress site management


Website Display Testing Tools



Local Marketing Tool

Get Me Listed


Social Tools

Faveous - bookmarks your social shares

Favstar - checks most popular tweets

Ifttt - automate social tasks

Rapportive - checks a person social profiles

Socialmention - real time search




Domain/Site Checking Tools

Spy On The Web - see what domains are connected to you

Built With - Find out if site is using Apache, IIS etc


Microsoft SEO Toolkit


Thanks to Anna Lewis for the text (i just added the links to all the tools)


Also a big thank you to the speakers:

Dixon Jones, Marketing Director, Majestic SEO (@Dixon_Jones)

Michael King, Director of Inbound Marketing, Iacquire (@iPullRank)

Aleyda Solis, Global SEO Manager, Forex Club (@aleyda)

Neil Walker, Founder, SEO MAD Ltd (@theukseo)

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