Digital Marketing • SEO • PPC • CRO

Penguin 2.0 Hits The Internet Marketing Streets

Well as Matt Cutts has made everyone aware Penguin 2.0 has now rolled out! Well at least they have been nice and let us know this time!

According to Mr Cutts this is to target:

  • Black Hat SEO
  • Web Spam
  • Lower Level Pages, not just the root domain

Apparently this is more aggressive than the original Penguin, i'm expecting a lot of chatter on the forums tomorrow!!

Below is taken from

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

Added: If there are spam sites that you’d like to report after Penguin, we made a special spam report form at . Tell us about spam sites you see and we’ll check it out.

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