Digital Marketing • SEO • PPC • CRO

Category Archives: Search Engine Optimisation

Was it a Panda? or was it a Penguin?

There are a few steps you can take to see which one of these Google animals has slapped you. The easiest way is to launch Google analytics and look into the organic reporting, look out for drops in traffic. Specifically concentrate on the dates below: April 19th 2012 - Panda April 24th 2012 - Penguin…
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Fix: Facebook Not Showing Correct Meta Title or Meta Description

  Have you just updated the Meta Title or Meta Description on your site... Then tried to share the link on Facebook... Did it still show up the old Meta Title or Meta Description? The reason for that is Facebook scrapes your pages every 24 hours... So wait 24 hours and try to share the link…
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What is Google Penguin?

April 24th 2012 was when Google released a change to their algorithm, this was named "Penguin" and was said to target sites who are over optimizing or spamming in order to manipulate the SERP's (something we all do to a certain degree). Google Webmaster Blog: “The change will decrease rankings for sites that we believe…
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