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Category Archives: Search Engine Optimisation

Attack of Penguin 3.0 — October 17, 2014

Attack of Penguin 3.0 — October 17, 2014
More than a year after the previous Penguin update (2.1), Google launched a Penguin refresh. This update appeared to be smaller than expected (<1% of US/English queries affected) and was probably data-only (not a new Penguin algorithm). The timing of the update was unclear, especially internationally, and Google claimed it was spread out over "weeks". Google…
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Authorship Markup Now Gone! – 28th August 2014

Authorship Markup Now Gone! – 28th August 2014
So its very nice of Google after everyone has spent time and effort to get their pretty little faces in the authorship within the SERP's, only for Google to completely remove it. They started off by removing any duplicate author pictures if you were lucky enough to be listed twice in the SERP's then it…
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HTTPS/SSL Sites Now Have a Ranking Edge!

HTTPS/SSL Sites Now Have a Ranking Edge!
So Google have told us by going HTTPS/SSL will provide the site with a ranking boost (but only a minor one). Google have mentioned that this factor is only very small and high quality content is still the key and plays a much larger proportion in the final decision. They say that is has "fewer…
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Pigeon Update! Doesn’t sound as scary as Panda or Penguin! – July 24th 2014

Pigeon Update! Doesn’t sound as scary as Panda or Penguin! – July 24th 2014
Google shook the local SEO world with an update that dramatically altered some local results and modified how they handle and interpret location cues. Google claimed that Pigeon created closer ties between the local algorithm and core algorithm(s). Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal (SEL) Google Updates Local Algo…
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