SMX London: Killer Content Remains King, Queen & Ace

Google has made it clear that quality content is key – but what exactly does that mean? With frequent algorithm updates, how can you keep producing great content and avoid penalties? This session explores the various types of content sites you should be creating, how to repurpose existing content and slice it up for social media, and many other techniques that will increase your visibility and keep your sites out of trouble.

Vincent Wehren, Program Manager, Bing Webmaster Tools, Microsoft (@vincentwehren)

popularity can be referenced by social signals
algorithms are trained to look for useful information
metrics are used to check bounce rate and time before bounce
people are a lot better than machines at defining if someting is useful
content produced to serve adds is seen in a negative light
responsive design is favored (HTML5 and CSS3) due to a single url

Dixon Jones, Director, MajesticSEO (@Dixon_Jones)

engagement of the content is important
need to feed the content (feed don't force)
start finding individuals that can help announce your story
make it easy for people to find the info to blog about
tell them the golive url
give them images - gives the guys a kick out of being the first to talk about it
do stuff that engages lots of different users

Chris Bennett, CEO, 97th Floor (@chrisbennett)

dont be a 1 hit wonder like "ice ice baby"
dont push content just for links - should be done to get traffic and brand awareness
lunametrics - social image sizing guide
chop up inforgraphics and add them to slideshare
use videos with content - make them engaging
create inforgraphics that show people what you do as a company so that its easy to digest (use javascript to track vistors scroll down , hover, clicks etc)
adapt you content to your audience