It’s been over a year since Google CEO Larry Page stated Google+ is the "new DNA" for all aspects of Google. Not yet convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features unique to Google+ that search marketers should know about, and the overall impact the platform has on social search.
Kevin Gibbons, UK Managing Director, BlueGlass Interactive (@kevgibbo)
- on a set of client analysed 42.6% increase in organic (using G+)
- on a set of client analysed 19.5% decrease in organic (not using G+)
- verified results will be ranked higher (authorship)
- probably see ghost writing more popular in coming months
- relevancy of authorship link is taken into account
- Find Authors: Google+ Ripples, Unofficial google+ recommended users, jobs.problogger, findpeopleonplus, journalisted, authorcrawler
Wayne Sleight, Director of Client Services, 97th Floor (@waynesleight)
- G+ links within profile pass authority
- How to increase PR of G+ (inside and outside)
- outside: rel="author" tag
- outside: links to G+ profile or posts
- inside: posting in G+ communities
- inside: people sharing your posts
- inside: commenting on others posts
- inside: people tagging you in their comments
- Join communities and post articles/infographics in there as it will increase visibility and backlinks to your G+ profile
- Look at people who share your content and look where they write and try to build relationship
Marcus Tober, CTO, Searchmetrics Inc. (@linkvendor)
- Test Author Rich Snippets Pictures (Cyrus Shepard)
- CTR is affecting rankings
- majority of authors write for one domain
- Tests were carried out to see if social signals really affect rankings - the outcome is it can increase rankings (temporary) and help indexation
Jim Yu, CEO, BrightEdge (@jimyu)
- 500 million Google+ users
- 235 million active Google+ users
- 20% of brands have their Google+ page in SERPs
- Auto industry uses Google+
- H&M is Google+ biggest player
- Mercedez-Benz, Nissan, Samsung promote Google through links to their profile pages on their websites
- 5 Tips from Google+
- Think SEO keywords abd include relevant links on your about page
- Utilize the whole Google+ ecosystem (Communities, Hangouts, Apps, Events)
- Engage with relevant audiences (Build connections, post and share unique content)
- Optimize for search results (page level, keywords in post)
- Rich Snippet Authorship
